With Dynamics 365 Sales, sales teams can consistently deliver personalized engagement that builds relationships and closes deals. Intelligent guidance every step of the way ensures sales teams have the time and know-how to move relationships forward. By leveraging ready-made AI as a core element in enhancing, not replacing, the capabilities of sales teams, the managers and sellers closest to the buyers are empowered to transform the way they engage and work. Your sellers can sell smarter with contextual insights, build relationships with authentic and personalized engagement, boost productivity with automation and seamless tools, accelerate sales performance with insight-driven decision-making, and innovate with solutions built to grow with your business.
Enable smarter selling with contextual insights
Buyers are increasingly empowered to choose when and how to engage with sales. Organizations have an opportunity to gain a competitive edge by investing in data-driven technologies to inform and empower sellers. Sales force automation (SFA) is rapidly evolving into an essential seller empowerment tool. While SFA has historically encompassed administrative management tools for monitoring and forecasting sales opportunities, today’s solutions utilize AI to improve seller responsiveness and drive deeper and more meaningful customer engagement at scale.
Build relationships with authentic and personalized engagement
Relationships have always been key to winning in sales, but in today’s fast-faced, competitive environment, it is harder to connect and build relationships with buyers. Relationship selling is the concept of building long-term relationships with customers that will lead to future sales. It requires rethinking the way sellers reach out, engage, and develop connections. Relationship selling requires a unified view of relationship data which is typically scattered across CRM systems, social networks, and productivity systems such as Office 365. By bringing together the relationship data, organizations can finally make sense of all the data, gain actionable insights, and turn relationships into revenue.
Free up more time for selling
Modern sellers are overburdened with processes, information, tools, and repetitive tasks. Sellers spend only 32% of their time selling and 34% of their time on administration and tasks. Productive sales organizations look for ways to free up sellers’ time with intelligent automation of routine, repetitive tasks and seamless tools that streamline processes, so sellers have more time for selling.
Accelerate sales performance with insight-driven decision-making
With so many areas of the business to focus on, sales managers are spread thin. The effectiveness of sales managers has significant implications for an organization because their span of control means they have the most leverage in the organization. The breadth of what they cover spans business issues, people issues, and more. Often, sales managers rely on instincts or default to a reactive mode when making decisions. But in high-performing organizations, sales managers are turning to analytics and AI to proactively prioritize which deals to address and which sellers to coach. Analytics, natural language processing, and AI can significantly augment sales performance by enabling sales managers to intelligently manage their teams, without needing to be personally involved in every deal, every call, and every meeting.